CREATIVE WORK
DESIGN CATEGORIES
CHECK OUT MY FULL PORTFOLIO
IATF EVENT BRANDING
My ongoing partnership with the International Axe Throwing Federation has grown year over year, expanding from foundational design support into a larger creative and brand development role.
2025
2025 became a year of expansion, introducing broader merchandise offerings while exploring new creative opportunities that helped grow both the brand presence and overall event experience. This year was heavily focused on making the womens tournament a success!
2026
2026, the organization’s 10-year anniversary, became the most ambitious year yet! Developing limited edition merchandise, commemorative trading cards, anniversary branding to celebrate a decade of growth while elevating the experience for athletes and fans worldwide.
BRANDS I'VE TEAMED UP WITH
“Lisa has consistently created cool merch and tournament logos to match our major events. She has a creative eye that is great at problem solving”
Collin Blyth, The Range AB
MEET LISA.
My name is Lisa Warden, and I am an illustrator and graphic designer specializing in illustration, merchandise design, and visual event branding. I love creating unique visual experiences that tell a story and bring ideas to life through thoughtful, engaging design.
HOW I GOT HERE.
My background in food, beverage, and event management gave me a strong foundation in customer engagement, problem-solving, and creating memorable experiences. After earning my Graphic Design Certificate, I began working with organizations such as Eau Claire Distillery, Live Edge Axe Throwing, and the International Axe Throwing Championships.
For the past three years, I have worked with the International Axe Throwing Federation (IATF), creating event graphics, merchandise, and promotional materials. This experience has fueled my passion for visual event design and creating brands that connect with audiences.
