INTERNATIONAL AXE THROWING CHAMPIONSHIPS - EVENT BRANDING
My partnership with the International Axe Throwing Federation(IATF) has grown year over year, expanding from foundational design support into a larger creative and brand development role.
2024
This marked the beginning of the partnership, where the focus was on building trust and establishing a strong creative foundation through clean, consistent branding and essential event materials.
2025
2025 became a year of expansion, introducing broader merchandise offerings while exploring new creative opportunities that helped grow both the brand presence and overall event experience.
2026
2026, the organization’s 10-year anniversary, became the most ambitious year yet! Developing limited edition merchandise, commemorative trading cards, anniversary branding to celebrate a decade of growth while elevating the experience for athletes and fans worldwide.
MERCHANDISE DESIGNS
THE DESIGN PROCESS
research
I love heading to the library and digging through books, references, and ideas to uncover engaging creative solutions and directions.
inspiration
I create the right environment for those unexpected “lightbulb moments”—giving ideas space to develop, connect, and evolve.
the rOUGH DRAFTS
Messy drafts and dry runs turn big ideas into an organized system, keeping the process moving forward.
DESIGN
I bring the strongest ideas together, refining concepts into bold, cohesive designs that balance creativity with purpose.
the execution
I turn the final vision into polished, production-ready work—making sure every detail works across the real-world applications.
SLAYER SERIES PROJECT OVERVIEW.
THE CHALLENGE
Launch a new tournament at the championships that celebrates women, non-binary throwers, and other marginalized genders while creating an identity that feels powerful, inclusive, and distinctly its own. The graphics needed to capture the energy of competition and community without relying on faces or full-body imagery
THE APPROCH
Built the visual direction around the “Giant Slayer” nickname that inspired the series. Explored strength, movement, competition, and community through bold graphic elements, creating a visual language that could tell athletes’ stories while representing the crowd and the excitement of the championship.
THE SOLUTION
Developed a cohesive graphic system that brings the Slayer Series to life across championship graphics, promotional materials, and event applications. The result is a bold and inclusive identity that celebrates the athletes, the crowd, and the energy of the sport—without defining who belongs through individual faces or bodies.
Following a visual identity through all deliverables
From drafts
To Ideation
To Everyday life
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ILLUSTRATION
10 YEAR
ANNIVERSARY LOGOS
CHECK OUT THE LOGOS
I CREATED FOR THE INTERNATIONAL AXE
THROWING FEDERATION!
LOGO DESIGNS
