top of page
International Axe Throwing Championships
Large-scale event branding + creative direction
My partnership with the International Axe Throwing Federation has grown over the past three years, expanding from foundational design support into a larger creative and brand development role.
My partnership with the International Axe Throwing Federation has grown year over year, expanding from foundational design support into a larger creative and brand development role.
Research is Key
THE PROJECT.
THE ROLE
Lead Designer + Event Manager for three years
THE EVENT
International championship axe throwing championship tournament bringing together hundreds of athletes from around the world to a five day tournament ending with a festival like celebration with the finals, live music, markets and so much more.
EVENT DELIVERABLES
-
Event Branding Assets
-
Event Poster Design
-
Merchandise & Apparel
-
Social Media Templates
-
Banner Designs
-
Graphic Logistics
-
Logo Development
-
Sponsorship Branding
-
Trophie design
THE CHALLENGE
Create fresh, engaging designs year over year while keeping the brand inclusive, showcasing the athletes and capturing the energy of the crowd.
THE APPROCH
Focus on the community at the heart of axe throwing—bringing athletes, fans, and the shared experience into the visual identity.
THE SOLUTION
Tell the athletes’ stories, celebrate the crowd, and create visuals that capture the excitement, energy, and community of the championship.
From sketch to execution
THE SLAYER SERIES PROJECT.
THE CHALLENGE
Launch a new tournament at the championships that celebrates women, non-binary throwers, and other marginalized genders while creating an identity that feels powerful, inclusive, and distinctly its own. The graphics needed to capture the energy of competition and community without relying on faces or full-body imagery
THE APPROCH
Built the visual direction around the “Giant Slayer” nickname that inspired the series. Explored strength, movement, competition, and community through bold graphic elements, creating a visual language that could tell athletes’ stories while representing the crowd and the excitement of the championship.
THE SOLUTION
Developed a cohesive graphic system that brings the Slayer Series to life across championship graphics, promotional materials, and event applications. The result is a bold and inclusive identity that celebrates the athletes, the crowd, and the energy of the sport—without defining who belongs through individual faces or bodies.
Following a visual identity through all deliverables
From drafts
To Ideation
To Everyday life
_edited_edited.jpg)
.jpg)
10 YEAR
ANNIVERSARY LOGOS
CHECK OUT THE LOGOS
I CREATED FOR THE INTERNATIONAL AXE
THROWING FEDERATION!
Clutch Community Volunteer Program
I created and led the Clutch Community Volunteer Program, building a structured volunteer experience from the ground up. I led recruitment, scheduling, onboarding, graphics and communication while coordinating volunteers across multiple venues and shifts.
MERCHANDISE
DESIGNED FOR EVENTS
bottom of page