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IATF EVENT BRANDING

My ongoing partnership with the International Axe Throwing Federation has grown year over year, expanding from foundational design support into a larger creative and brand development role.
2024
This marked the beginning of the partnership, where the focus was on building trust and establishing a strong creative foundation through clean, consistent branding and essential event materials.
2025
2025 became a year of expansion, introducing broader merchandise offerings while exploring new creative opportunities that helped grow both the brand presence and overall event experience.
2026
2026, the organization’s 10-year anniversary, became the most ambitious year yet! Developing limited edition merchandise, commemorative trading cards, anniversary branding to celebrate a decade of growth while elevating the experience for athletes and fans worldwide.


MERCHANDISE

ILLUSTRATION
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